Competitive Advantage: Creating and Sustaining Superior Performance ebook
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Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter
Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter ebook
Format: pdf
Page: 580
Publisher: Free Press
ISBN: 0684841460, 9780684841465
Porter,Competitive Advantage Creating and Sustaining Superior Performance ISBN: 0684841460 | edition 1998 | PDF | 580 pages | 27 mbThe essential complement to the pathbreaking boo. Competitive Advantage became Michael Porter's (1985) earlier studies and is still widely used by both academics and practitioners. Brand positioning model describes how to guide integrated marketing to maximize competitive advantages;; brand resonance model describes how to create intense, activity loyalty relationships with customers; and; brand value chain model describes how to trace the value creation process to better understand the financial impact of marketing .. Organisations that are able to year after year create and sustain superior performance against the competition have what is known as competitive advantage. Posted by Giorgio Martorell at 11:50 AM. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. (1962): The Gutenberg Galaxy: The making of typographic man, Toronto: University of Toronto Press. Adoption of new information technologies in rural small business. Competitive advantage: Creating and sustaining superior performance. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, 1985. Creating and Sustaining Superior Performance (A New Introduction), English Ed. Or (2) to perform a value-creating activity that competitors cannot perform.